COFOUNDER
VP of Design + Strategy
Brand Conception + Identity
Interior Architecture
Product + Package Design
Web + Logo Design
Retail Marketplace Establishment
Magazine + Editorial Design
Marketing + Social Media
Photoshoots, Styling + Art Direction
Custom Art + Scupture
Installation + Project Management
Event & Tradeshow Concept + Execution
The 5 Elements Theory, the core belief in Traditional Chinese Medicine and in which Redmint is rooted was my design concept. Utilizing these elements; Metal, Earth, Fire, Wood + Water both as individual elements and their interaction when combined created a backdrop to transport clients to a new self.
Packaging Design
Utilizing ancient oracle bone script, a nod to the origin of the Chinese language, each character symbolized a specific Redmint ritual + core value.
Redmint's two locations in San Francisco were taken down to the studs and fully reconstructed with my vision and concept.
Going as far as foraging vines, bark + logs from my property in Truckee.
